Thursday, June 16, 2011

Studio Picotee label designs in the New York Times!

Studio Picotee's designs for Culinary Twist sauces were featured in a New York Times article today about Q.R. codes and smart technology used by small businesses. The labels were designed to connect the consumer with the concept of exotic foods they may encounter on an exotic vacation. But the technology employed on the back label, the Q.R. code, connects the consumer directly with the company, enabling them to find recipes and additional information to further their experience with the product.

What an exciting day to see my work in the New York Times! And I'm even more excited for my client, Culinary Twist, whose product I enjoy immensely. I had Baja shrimp on my salad for dinner last night! Yum!